Levi’s® Launches Global Partnership with Four Football Federations Ahead of Football’s Biggest Stage
Levi’s® is once again redefining the intersection of sport, style, and culture with the announcement of a groundbreaking global partnership involving four of football’s most iconic national federations—Mexico, the United States, England, and France. As the world gears up for one of football’s most anticipated global moments, Levi’s® is stepping into the spotlight with a bold vision that reimagines fanwear through its signature lens of heritage and self-expression.
For decades, Levi’s® has played a pivotal role in shaping how athletes and fans express identity. Rooted in authenticity and individuality, the brand’s latest move builds on this legacy, introducing a fresh chapter that connects global football culture with contemporary fashion.
A Timely Global Rollout
Strategically timed to align with a major moment in international football, the partnership rollout begins in April. Mexico leads the launch on April 16, followed by the United States on April 23, England on May 7, and France on May 14. Each federation collection is designed to capture the spirit of modern fandom—celebrating not just the game, but the culture surrounding it.
The collections feature standout pieces including Levi’s® iconic trucker jackets, relaxed baggy shorts, and statement bandanas. These items are tailored for today’s supporters, blending comfort, versatility, and bold design. More than just apparel, the pieces reflect the rituals, anticipation, and energy that define the moments leading up to kickoff—when fans gather, create, and connect.
A Legacy Rooted in Sport
While this marks Levi’s® most ambitious move into global football, its connection to sport stretches back over a century. The brand outfitted its first employee baseball team as early as 1886, laying the foundation for a longstanding relationship with athletic culture.
In 1978, Levi’s® made its mark on the global football stage by designing a kit for the Mexican National Team, further cementing its place within the sport’s history. Over the years, the brand has continued to engage with major sporting moments, including outfitting U.S. athletes at the Olympic Games and forming partnerships across professional leagues worldwide.
Culture, Community, and Collaboration
In recent years, Levi’s® has strengthened its presence at the crossroads of sport and culture through innovative collaborations and fan-focused activations. Partnerships like Levi’s® x McLaren Racing and initiatives such as the Home Turf campaign around the Super Bowl highlight the brand’s commitment to celebrating the communities and rituals that define modern fandom.
From football to motorsports and even rodeo, Levi’s® consistently shows up in the cultural moments that matter. This latest federation partnership is a natural evolution of that strategy—positioning the brand not just as a participant in sport, but as a driving cultural force.
Where to Find the Collection
The federation collections will be available on Levi.com and at select Levi’s® retail stores worldwide starting April 16. With its blend of heritage, innovation, and cultural relevance, Levi’s® is set to make a powerful statement on football’s biggest stage—one that goes far beyond the game itself.
