PUMA has unveiled the next evolution of its hero running franchise with the introduction of the Deviate NITRO™ 4 and Deviate NITRO™ Elite 4—two performance-driven silhouettes designed to deliver speed, efficiency and confidence for runners chasing their fastest times yet.
Building on PUMA’s reputation as pioneers of speed and innovation, both models are powered by the brand’s best-in-class NITROFOAM™ technology, reinforcing the Deviate franchise as a cornerstone of PUMA’s performance running lineup.
Deviate NITRO™ Elite 4: Race-Day Precision Beyond Fast
Purpose-built for race day, the Deviate NITRO™ Elite 4 returns lighter, faster and more efficient than ever. Featuring enhanced NITROFOAM™ ELITE cushioning, the shoe refines the award-winning feel of the Deviate Elite NITRO™ 3 with a smoother, more responsive and more stable ride across race distances.
At the heart of the update is a redesigned carbon fibre PWRPLATE, now stiffer and engineered to reduce stress in the metatarsal area. Optimised geometry improves energy transfer for a smoother, faster stride, while gradual rib structuring enhances stability by evenly distributing stress from lateral to medial motion—delivering efficiency from the start line to the finish tape.
Designed for high-cadence runners, the Deviate NITRO™ Elite 4 is a definitive race-day option for athletes seeking a lightweight, responsive shoe that unlocks a new level of speed.
Deviate NITRO™ Elite 4 Specifications:
- Price: R5,799
- Weight: UK8: 170g / UK4.5: 140g
- Stack Height: 32mm / 40mm
- Drop: 8mm
The Deviate NITRO™ Elite 4 launches globally on 12 February 2026, available at PUMA.com and PUMA retail stores.
Deviate NITRO™ 4: Everyday Speed, Elevated
Built for runners who are serious about getting faster, the Deviate NITRO™ 4 brings race-inspired performance to everyday training. The updated midsole introduces a new dual-layer NITROFOAM™, delivering elevated rebound for a more energetic and efficient stride—without sacrificing the comfort runners rely on.
A lightweight mesh upper ensures breathability, while a plush collar and padded tongue provide secure, all-round comfort. The shoe locks the foot in place, allowing runners to focus purely on performance, with durability and consistency remaining central to the Deviate experience.
Underfoot, a reengineered PWRPLATE improves flexibility, while the trusted PUMAGRIP outsole delivers reliable traction across varied surfaces and accommodates multiple footstrike patterns. The result is a more supportive, consistent ride ideal for up-tempo training runs and daily mileage.
Deviate NITRO™ 4 Specifications:
- Price: R3,999
- Weight: UK8: 250g / UK4.5: 205g
- Stack Height: 30mm / 38mm
- Drop: 8mm
The Deviate NITRO™ 4 launches in limited supply on 23 January 2026, followed by a global release on 26 February 2026. It will be available at PUMA.com, PUMA retail stores, Totalsports, Sportsmans Warehouse and Takealot.
Driving the Future of Performance Running
“We’re excited to bring our latest instalment of speed to the market with Deviate NITRO™ Elite 4 and Deviate NITRO™ 4. The Deviate franchise has been at the centre of our performance running business since our re-launch in 2021, winning multiple awards and helping athletes earn podiums.”
said Erin Longin, Vice President, BU Run/Train at PUMA
With the launch of the Deviate NITRO™ 4 and Deviate NITRO™ Elite 4, PUMA continues to push the boundaries of innovation—delivering footwear that empowers runners to move faster, train smarter and race beyond limits.
For more information, visit www.puma.com.
