20 Summers of Tropez: Ice Tropez Toasts to Two Decades of Effortless Summer Living
Ice Tropez, one of the world’s most recognisable ready-to-drink wine cocktails, is officially celebrating 20 years of sun-soaked style, effortless indulgence and iconic summer moments. Born in Saint-Tropez and reimagined for South African shores, Ice Tropez marks this milestone with a joyful campaign that honours its legacy, luxury and lifestyle—through a distinctly modern local lens.
Titled “20 Summers of Tropez,” the campaign is a love letter to everything the brand represents: golden afternoons, chic escapes, clinking glasses and unforgettable moments shared with the people who make summer feel endless. It captures the spirit of a brand that has become synonymous with relaxed luxury and timeless warm-weather celebration.
To bring this story to life, Ice Tropez Africa has partnered with some of South Africa’s most stylish and influential tastemakers—Sarah Langa, Nadia Jaftha, Diane Paris, Bryoni Govender, Vanessa Padi and Phupho Gumede. Together, they star in a vibrant content series celebrating togetherness, travel, taste and that unmistakable, carefree summer energy.
The lead agency behind the campaign and production, Good Vibes Lifestyle Agency, beautifully bridges French Riviera sophistication with South African modern-day cool. The result is a seamless blend of heritage and now—think sun-drenched settings, shared laughter, relaxed luxury and Ice Tropez always within reach. Each visual feels like an invitation into a lifestyle where summer never truly ends.
Throughout the campaign, audiences are encouraged to experience Ice Tropez not just as a drink, but as a feeling—one that signals belonging, celebration and beautifully effortless living. From intimate moments between friends to elevated festive gatherings, Ice Tropez brings summer to life in all its bright, bold and vibrant glory.
As South Africa heads into peak festive season, Ice Tropez raises a glass to the community that has carried its essence forward for two decades—and to many more summers still to come.
Here’s to 20 years. Here’s to 20 summers. Here’s to Ice Tropez.
