Converse Launches Limited Edition Bluey Collection
Converse is bringing the heart and humor of the much-loved animated TV series Bluey to life with a special limited-edition collection of footwear, apparel, and accessories designed for fans of all ages. Inspired by the hit show that has captivated multigenerational audiences worldwide, the Converse x Bluey collection perfectly captures the joy and excitement of everyday adventures.
Developed through a creative partnership between BBC Studios and Ludo Studio, the collection features vibrant prints, character-driven graphics, and thoughtful design details that transform classic Converse icons into wearable moments of connection. The collaboration celebrates the laughter, playfulness, and love that define Bluey’s world.
The collection offers a wide range of styles, each reflecting the colorful energy and emotional depth of the series. The Chuck Taylor All Star Hi showcases a bold canvas upper with mixed digital print techniques alongside core Chuck details. The EVA Lift version includes a hidden Bluey Star detail on the lining, a subtle nod to the show’s spirit of wonder. Meanwhile, the Chuck Taylor All Star 1V comes in multiple playful variations, including a tribute to the “Keepy Uppy” episode and a unique pair representing Bluey and Bingo, complete with fuzzy tail heelstays.
For the youngest fans, Converse offers the Chuck Taylor All Star Madison and 2V styles featuring easy-on functionality with vibrant character-inspired color blocking, ear overlays, and single-strap closures detailed with prints.
The collection also includes an apparel capsule with a Graphic Hoodie and two Graphic Tees showcasing screen-printed and rubber ink artwork that bring Bluey’s charm into wearable form. Complementing the footwear and apparel, a Go-To Backpack and Trucker Hat feature all-over prints, color-blocked panels, and visual cues inspired by the show, making them perfect for everyday adventures.
The Converse x Bluey collection is a celebration of creativity, connection, and the joy of being yourself. Whether you’re a parent rediscovering the magic of play, a Gen Z fan, or a little one just beginning to explore, this collection invites you to move through life with your favorite animated character, Bluey.
The collection launches globally on 7 August, available at Converse.com and select retailers worldwide.