How To Level Up Your Networking Game: Expert Tips from Penquin’s Sean Devlin

In an increasingly connected world, the ability to build and maintain strong networks has become more than just a professional advantage—it’s a necessity. Whether you’re climbing the career ladder, running a business, or pivoting in a new direction, networking is the bridge to opportunity, growth, and resilience.

Sean Devlin, Business Development Director at brand and communication agency Penquin, knows this better than most. He says networking is no longer a “nice-to-have”—it’s a business essential.

“Building a network is about so much more than swapping business cards or connecting on LinkedIn. It’s about cultivating authentic relationships that are mutually beneficial, built on trust, and nurtured over time.”

says Devlin

In South Africa’s relationship-driven business culture, Devlin believes this personal touch is what often sets professionals and businesses apart. A well-cultivated network not only helps you navigate market disruptions and evolving digital trends—it creates a foundation of human connection that withstands change.

Devlin’s Top Tips to Take Your Networking to the Next Level:

1. Be Authentic

“People can sense when you’re not being genuine,”.

says Devlin

Authenticity builds trust. Let your personality shine, share your passions, and build relationships based on shared values—not just transactional goals.

2. Listen More Than You Talk

True networking is about listening, not just talking.

“Ask open-ended questions, be present, and learn from the people you meet. Listening deeply shows respect and makes your connections feel seen and heard.”

Devlin explains

3. Offer Real Value

Effective networkers think beyond “what can I get?” Instead, they ask, “what can I give?” This could mean offering advice, sharing a resource, or introducing someone to a helpful contact. Giving first builds goodwill and strengthens your credibility.

4. Follow Up With Purpose

“Meeting someone is only the beginning. Following up is where the relationship truly begins.”

says Devlin

A personalised message that reflects on your conversation and offers value goes a long way. Don’t let that initial connection go cold.

5. Be Consistent

Networking isn’t a once-off activity—it’s a habit. Whether it’s attending industry events, joining professional groups, or scheduling monthly catch-ups, consistency builds trust and keeps your connections alive.

Devlin also acknowledges that networking can be intimidating, especially for introverts or those in less socially-driven industries. But like any skill, it improves with intention and practice.

“Start small, set realistic goals, and celebrate your progress. Every meaningful connection is a step forward.”

he encourages

So, whether you’re just getting started or looking to expand your circle, invest in your network—because relationships are the real currency of success.

Ready to elevate your networking game? Start with authenticity, be generous, stay consistent—and the results will speak for themselves.