This Weekend in Pretoria: Swap a Bottle Cap for a Cold Beer — and Celebrate the Bars That Bring Us Together

Raise a Glass: Pretoria Joins Global “Perfect Trade” Campaign for International Beer Day

This International Beer Day, something wonderfully unexpected is brewing in the heart of Hazelwood, Pretoria. From 1 to 3 August 2025, beer lovers can take part in Stella Artois’ “Perfect Trade” campaign, a global celebration of bar culture that invites you to trade any beer bottle cap — from any brand — for a free Stella Artois draught at participating local venues.

At the center of this feel-good activation is a quirky vending machine set to appear in the bustling Hazelwood neighbourhood. Insert a cap, and out pops a voucher redeemable for a cold, expertly poured Stella Artois draught, complete with all the signature rituals — poured into the brand’s iconic chalice, foam sliced to perfection.

Pretoria joins global cities like London and Santiago in this celebration, shining a spotlight on the incredible role bars play in building community. From first dates and long-overdue reunions to spontaneous catch-ups with friends, bars are more than just watering holes — they’re modern gathering spaces that anchor local culture and connection.

Participating Hazelwood Bars Include:

• The Goat & Co. – 16th St
• Culture Club – 12–15, 16th St
• Alfies – 11 Hazelwood Rd
• Tasos – Firwood Ave & 16th St
• Peaches – 15 16th St
• Raya – 11 Hazelwood Rd
• Cafe de Mar – 14 Hazelwood Rd
• Bah – Firwood Ave
• Fireroom – Village Walk, 18 Oaktree Ave
• Bakehouse – 18 Firwood Ave
• Smoke – 16 Firwood Ave

What Makes the “Perfect Serve”?

Stella’s “Perfect Serve” isn’t just about taste — it’s a full sensory experience. Poured at a 45-degree angle into a chalice, topped with a foamy head that’s expertly sliced with a skimmer, the ritual locks in flavour and showcases over 600 years of Belgian brewing heritage.

Investing in Bar Culture

According to Estee Burger, Marketing Manager for Stella Artois South Africa, the initiative is more than a promotion — it’s a celebration of the role bars play in our lives.

“Bars are the birthplace of connection. Whether it’s a celebration, reunion, or a spontaneous moment of joy — these spaces are where stories are shared, friendships are formed, and communities come together.”

Stella Artois has already trained almost 3000 bartenders across South Africa, investing in bar culture and premium experiences nationwide.

How to Join the Toast

• Bring any beer bottle cap (regardless of brand)
• Visit the Stella vending machine in Hazelwood
• Redeem your voucher for a free Stella Artois draught at a participating bar

One beer per person, per day. 18+ only. Subject to availability. Terms apply.

📍 More info and full T&Cs: https://thepubclub.beer/perfecttrade/

So grab a cap, round up your crew, and celebrate life, beer, and the bars that bring us together — this weekend in Pretoria.