As the world braces for the return of Netflix’s global hit Squid Game, PUMA steps into the arena once again with the second installment of its PUMA x Squid Game collection — a bold, fashion-forward range of apparel, accessories, and footwear inspired by the series’ pulse-pounding action and cryptic symbolism. The launch is perfectly timed with the anticipation of Squid Game Season 3, promising fans a stylish entry into the world of ruthless competition and mystery.
Taking cues from the show’s new games — including Jump Rope, Hide and Seek, and the climactic Squid Game — this collection seamlessly blends PUMA’s athletic heritage with streetwear aesthetics. Every piece channels the essence of Squid Game, bringing the thrill of the series into everyday wear.
The collection’s standout apparel includes the Relaxed Football Jersey and Relaxed Shorts, both drenched in an abstract all-over print that nods to the show’s masked henchmen and secretive visuals. The Graphic T-Shirt, a must-have for fans, revisits the iconic green tracksuits worn by contestants, elevated with a custom chest graphic that speaks to the show’s cult status.
Accessories keep the story alive with immersive touches — notably the Waist Bag adorned with a Chul-su hangtag, referencing the eerie doll-like figure set to feature prominently in the upcoming season.
On the footwear front, PUMA reinvents two of its iconic silhouettes:
- The Easy Rider drops in a striking asymmetrical red-and-green colorway, accented with a Chul-su hangtag and thoughtful detailing.
- The Palermo brings edgy attitude with chaotic contrast stitching, a signature key-shaped hangtag, and unique lace jewels.
This immersive capsule collection builds on the cult following of Squid Game, combining pop culture and performance design in limited-edition drops that are sure to turn heads.
The PUMA x Squid Game collection is available starting 10 July 2025 on PUMA.com, PUMA retail stores, Superbalist, and Sneaker District. Whether you’re playing to win or just dressing like you are — this is your chance to join the game.
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