A decade ago, Stay True Sounds began as a spark of passion and persistence, ignited by Kid Fonque’s love for music and a desire to create a platform for South African producers making music straight from the soul. Fast forward to 2025, and the label stands as a cultural cornerstone in the South African and global music scenes, championing talent, discovery, and innovation.
A Legacy of Achievements
Over the past 10 years, Stay True Sounds has become synonymous with groundbreaking releases and unforgettable moments:
- 200+ Releases: From household names like Fka Mash, Dwson, China Charmeleon, and beatsbyhand to innovators like Atmos Blaq, El Payo, and Thabo Tonick, the label has consistently showcased the depth of South African talent.
- Non-House Exploration: The launch of sister label STY TRU BTS created a home for artists like Sio and EMAMKAY, pushing creative boundaries beyond house music.
- Global Stages: Stay True Sounds has hosted stages at international festivals such as Defected Croatia, Defected Malta, and South Africa’s own Spring Fiesta, connecting SA’s underground sound to the world.
- Partnership with Ballantine’s: The monthly Stay True Sounds Stream on YouTube has become a trusted source for discovering fresh talent, solidifying the label’s role as a tastemaker.
- Global Recognition: With features in international media and international artists like Crackazat and Andre Lodemann releasing under the label, Stay True Sounds continues to amplify the South African music agenda worldwide.
Looking Ahead: A Celebratory Year
The 10th anniversary celebrations kick off with a new logo by French illustrator Ashes 57, birthed from a recent collaboration with ShelfLife. But the milestones don’t stop there. Here’s what 2025 has in store:
- Major Albums: Upcoming projects include albums from Charles Webster, Sio (teaming up with UK’s T. Williams), and a diverse lineup of South African artists. The annual Stay True compilation will return alongside singles and EPs from talents like Thakzin, Pando G, and Crackazat.
- A Special Release: 07 February marks the release of Jullian Gomes’ reinterpretation of Blackwhole’s iconic track “1000 Seconds”, a fitting way to start the next chapter.
A Home for Culture and Discovery
Stay True Sounds isn’t just a label—it’s a movement. From nurturing homegrown talent to inspiring international artists, the label embodies South Africa’s vibrant and diverse musical identity. As co-founder Kid Fonque reflects on this incredible journey, he remains grateful for the support of fans, artists, and collaborators who’ve been part of the story.
“Congratulations to you, Kid Fonque and Stay True Sounds! For all you represent! For putting the underground in the foreground and giving people in obscurity a platform!”
– Sio
“Well done my brother!“
– Kyle Cassim
“From South Africa to the world: Congratulations to the Stay True Sounds team for an incredible decade of spotlighting the beautifully raw talent that SA house artists possess!”
– Lauren Nicoll
The Next Chapter
Guided by Kid Fonque’s vision and fueled by an unyielding love for music, the label is set to inspire for another decade—and beyond.
Here’s to Stay True Sounds, a decade of soulful excellence, and a future where South African music continues to shine on the global stage.
Stay True, Stay Inspired.
