Introducing Boys of Soweto to the EGG Platform

We are thrilled to announce that the iconic South African fashion brand, Boys of Soweto, has joined the EGG platform at The Zone @ Rosebank. Known for their unique fusion of vintage township style with contemporary sophistication, Boys of Soweto is setting a new standard in fashion by blending timeless looks with a cosmopolitan edge.

Rooted in the vibrant culture of Soweto, the brand has built a reputation for creating refined, luxe aesthetics that resonate on both a local and global scale. From their sharp tailoring to their bold use of color, Boys of Soweto‘s designs capture the spirit of South African style, while also pushing the boundaries of modern fashion.

Boys of Soweto has been involved in a number of high-profile collaborations and global campaigns, cementing their position as a forward-thinking brand. Their ability to merge the rich history of township fashion with modern-day trends has made them a key player in shaping the future of fashion in South Africa and beyond.

At EGG, a destination for cutting-edge brands and trendsetters, Boys of Soweto is the perfect addition to the platform’s carefully curated collection of luxury, streetwear, and lifestyle offerings. Visitors to EGG at The Zone @ Rosebank can now explore the brand’s stylish and sophisticated collections, designed to reflect the cultural diversity and vibrant energy of South Africa.

For fashion enthusiasts looking to add a touch of Soweto flair to their wardrobe, Boys of Soweto is a must-see. Step into EGG and discover the evolution of South African style today!