Journey’s End is pleased to announce the appointments of Stephanie von Oppell and Thea van der Merwe as leaders of the Marketing team. These appointments signify a pivotal moment in Journey’s End‘s commitment to global premiumisation.

Stephanie von Oppell, Senior Global Marketing Manager Journey’s End

Stephanie von Oppell, with her extensive experience from Penfolds and Diageo, will spearhead the global premiumisation strategy. Based in London, Stephanie’s focus will be on expanding Journey’s End‘s premium presence in key cities worldwide. This aligns perfectly with the winery’s goal to position itself as a leader in the wine industry.

Thea van der Merwe, Marketing Manager Journey’s End

Thea van der Merwe joins the team in South Africa to lead brand home premiumisation efforts. She brings with her a decade of experience from Jordan Wine Estate, where she was deeply involved in all aspects of marketing the property. Her expertise will be crucial in enhancing Journey’s End’s presence and prestige in the region, ensuring local initiatives reflect the global standards of excellence.

Rollo Gabb , Managing Director Journey’s End

Journey’s End has already achieved remarkable success in the UK, becoming one of the top five still wine brands in London‘s restaurant scene. There is confidence that this success will be replicated globally under Stephanie and Thea’s leadership. Their efforts will bring Journey’s End‘s timeless wine style, sustainability, and community engagement to new heights.