Sports company PUMA and independent Paris fashion house Maison Kitsuné have partnered for a second collection where sport meets urban-chic, merging the brand’s Paris-meets-Tokyo aesthetic with PUMA’s classic styles and sport heritage.

PUMA x MAISON KITSUNÉ stays true to its clean, aesthetic style and extends its JapaneseFrench heritage from the first season onto its second. Designs take inspiration from Japanese streetwear and are elevated with touches of French elegance, embroidered details and a colour palette of lighter tones. Maison Kitsuné’s signature Fox logos can be seen throughout the collection.

The Mirage Sport (R2 499) has unique lines, overlays and constructions in a bright material mix. Apparel includes a Hoodie (R2 299), Sweatpants (R2 699), Reversible Bomber Jacket (R4 999), ½ Zip Sweater (R2 299) and Tees (R999 – R1 699) while accessories feature a Cap (R399), Small Backpack (R1 799) and Rolltop Backpack (R1 999).

With a passion for all things beautiful, independent Paris fashion house Maison Kitsuné cultivates Art de Vivre – or “The Art of Living” – in all that they do. Striking a delicate balance between traditional Eastern and contemporary Western influences, they elevate basic staples with streetwise sophistication and a Parisian je-ne-sais-quoi.

Available from 13 November 2021 from PUMA.com, select PUMA stores, X-Trend, Shelflife, WE ARE EGG and select retailers. 

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Urban Lifestyle is a blueprint of what modern day South Africa is all about. It showcases different lifestyles and how people interact through them. It aims to open up industries to anyone aspiring to change the game, whether by influencing it or recreating how it is viewed.

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