SNOOP DOGG CUTS LOOSE IN NEW G-STAR GRIP 36 JEANS IN ‘SAY IT WITCHA BOOTY’ CAMPAIGN

Dutch denim brand G-Star RAW has teamed up with hip-hop icon Snoop Dogg to showcase its new G-Star Grip 36 jeans. The relaxed, wide-cut style is seen on the multi-platinum artist in the tongue-in-cheek ‘Say it Witcha Booty’-campaign that recently launched.

A looser version of G-Star’s original 3D Grip jeans, the new version taps into the emerging menswear trend for wide-fit denim, with a roomier cut throughout the legs.

Crafted from raw denim in a choice of ecru or steel shades, the retro design recalls the strut and swagger of the 1970s, while a knife pleat on the front of every pair sharpens up the silhouette. Classic Chino-inspired front pockets with a concealed coin pocket at the side complete the nostalgic look.    

The G-Star Grip 36 is available in stores and online at www.gstarraw.com.

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Urban Lifestyle is a blueprint of what modern day South Africa is all about. It showcases different lifestyles and how people interact through them. It aims to open up industries to anyone aspiring to change the game, whether by influencing it or recreating how it is viewed.

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