Levi’s® launches in Shelflife

Levi Strauss & Co. South Africa today announced that Shelflife, South Africa’s premier sneaker and streetwear destination, will now feature a relevant seasonal assortment of Levi’s®, the world’s leading denim brand.

This Levi’s® fashion selection including LMC (Levi’s® Made & Crafted®) is sure to appeal to the younger, informed Shelflife customer who will appreciate the quality, values and authentic cool of the original global denim brand. 

As always with Levi’s®, it’s about style and sustainability. Whether at work, at study or, as we’ve increasingly become used to, hanging out at home, Levi’s® fans can expect to find the fits they know and love. For him, it’s the classic straight fits like the 501 ‘93, the 551z, tapered carpenter pants as well as XX Chino and carpenter shorts. For her, she can shop barrel crop jeans and truckers. Naturally, special capsule collections will also be available through Shelflife.

In their latest brand campaign, Levi’s® is encouraging its fans to buy pieces they love and wear them for longer. This global ad campaign features an inspiring group of changemakers — Jaden Smith, Xiye Bastida, Melati Wijsen, Xiuhtezcatl, Emma Chamberlain and Marcus Rashford — and speaks to Levi’s® longstanding commitment to making quality clothing that can last for generations, with the passion of six icons and activists working on issues critical to the future of our planet. Buy Better. Wear Longer.

A selection of Levi’s® Men’s and Women’s jeanswear can now be found at Shelflife Joburg and Cape Town stores, and online at www.shelflife.co.za.

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Urban Lifestyle is a blueprint of what modern day South Africa is all about. It showcases different lifestyles and how people interact through them. It aims to open up industries to anyone aspiring to change the game, whether by influencing it or recreating how it is viewed.

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