Reebok is releasing the latest colorways in the Zig Kinetica franchise: City Camo. The Zig Kinetica, which launched earlier this year, expertly fuses together elevated street-style and advanced sport tech. This collection takes that a step further by channeling energy from the city to the Zig Energy Shell. The result is a range of tonal, city-inspired colors with a unique camo pattern overlay to help navigate the day-to-day grind.
“We wanted to create a collection for the new generation of daily commuters – something clean and simple enough to wear with almost anything, but with just enough detail to make it stand out at the same time,” “Black and grey uppers draw inspiration from the darker neutral tones of the city streets, while the ‘concrete camo’ is a nod to the hustle of the city.”said Greg Korbas, Director of Product Marketing at Reebok
Building upon its earlier FW20 Zig Kinetica releases, Reebok has continued its partnership with cyberpunk artist Mad Dog Jones to bring the campaign to life through an imagined alternate universe. Drawing inspiration from nature, Mad Dog Jones placed the shoes on surreal, illustrated backdrops that are a blend of the cyber world and in-person environments. Speaking to his work with Reebok, the artist said,
“I like to focus on building environments that bend reality. The challenge is bringing in all elements of a cyber world together without cluttering the composition.”Mad Dog Jones