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adidas Originals Announces Partnership with Ninja

Today, adidas Originals confirms it is partnering with gaming superstar Ninja, first revealed in an adidas Originals hack of Ninja’s Mixer livestream and subsequent announcement video on his YouTube channel.

The partnership marks the sportswear brand’s commitment to gaming, blending the physical and digital worlds to help creators achieve their best. adidas officially welcomes one of the most prolific gamers and content creators in the world to its family.

Watch the Ninja announcement video above by pressing the play icon.

Learn more at adidas.com/ninja @adidasOriginals

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