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Let’s Play: 80s legend PUMA RIDER returns to the streets

PUMA’s legendary 80s running shoe, the FAST RIDER, is back to make a vibrant, playful splash on the streets. The iconic retro style – which once brought the fun of running to the streets – has been revamped to launch the FUTURE RIDER OG and STYLE RIDER OG as the next generation of playful, casual-cool streetstyle.

Commemorating Germany’s first-ever jogging shoe

As part of the first drop, PUMA will bring back the FAST RIDER OG to celebrate the iconic running shoe from the 1980s, that kicked off a new era as Germany’s first “jogging” shoe 40 years ago. In the 80s, more and more people picked up running to become fit – or simply for fun – and took the sports from the track to the street. To cater to the needs of those asphalt joggers, PUMA developed the state-of-the-art Federbein technology, which imitated the suspension of cars, for enhanced shock absorption and comfort. Needless to say that the upcoming FAST RIDER OG features the shock-absorbing Federbein outsole with a RIDERFOAM midsole for high rebound.

Revamped for the next Generation Casual-Cool Streetstyle

For the FUTURE RIDER OG and STYLE RIDER OG, PUMA has merged the best of the past and the future: future silhouettes, newly developed RIDERFOAM for extra comfort, bold materials and playful 80s colour blocking.

The FUTURE RIDER OG comes in the 80s contemporary yellow/blue colourway, with nylon upper and overlays in suede. Inspired by the original “Federbein”, the FUTURE RIDER OG features a subtle corrugated outsole and TPU heel stabilizer for more steadiness.

The STYLE RIDER OG showcases new materials with breathable mesh and overlays in suede, a bulky midsole plus the new shock-absorbing RIDERFOAM for high rebound and the subtle corrugated outsole for a reduced look.

The FAST RIDER OG (R1499), the FUTURE RIDER OG (R1599) and the STYLE RIDER OG (R1899) are dropping at PUMA Select stores from 26 October 2019.

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