In the second chapter of their ongoing collaboration, adidas Originals and New York-based designer Ji Won Choi release their graphic apparel collection this month rendered in a striking black and white coloration.
The women’s ready-to-wear capsule collection initially débuted during London Fashion Week with a dynamic presentation in Hawley Wharf, underneath the streets of London’s Camden neighborhood on February 16th. The vast concrete space housed a multi-layered structure, each layer referencing an adicolor-inspired tone from the collection’s initial drop. The set was inspired by the impossible staircase and saw models move in a continuous loop throughout the presentation, embodying the sense of movement within the collection.
The collection as a whole explores the idea of movement while reimagining iconic adidas Originals three stripes designs through the lens of sport and culture. Stylistic inspiration and cultural references in the silhouettes celebrate the designer’s Korean heritage and adapt Choi’s personal design philosophy to the sportswear-inspired line, ultimately delivering a fresh take on the classic tracksuit.
adidas Originals by Ji Won Choi was designed to create confidence for the wearer, but with ease; a loud statement through simple clothing, made even more apparent through the absence of color. New black and white iterations of each silhouette call attention to the stripe motif used throughout, an element which is serendipitously signature to both Choi’s design language and adidas Originals – the brand with the three stripes. The effect is no less bold than the previous palette of saturated lavender, blue, red, green and pink – a tribute to the iconic adicolor range – and can be worn alone or in combination as an expansion of the Originals by Ji Won Choi collection.
The adidas Originals by Ji Won Choi collection will be available on 27 July 2019 at selected adidas Originals store and on www.adidas.co.za