PUMA and Represent Fuse Heritage Hoops Energy with Modern Streetwear
PUMA continues to blur the lines between performance and fashion with the latest chapter of its collaboration with UK streetwear brand Represent. Rooted in basketball heritage yet designed for contemporary street culture, the new PUMA x Represent collection delivers an elevated take on classic hoops staples across footwear and apparel.
Fronting the campaign is German NBA star Dennis Schröder, whose on-court precision and off-court confidence perfectly reflect the collection’s dual identity. The range reimagines basketball aesthetics through expressive cut-and-sew detailing, premium materials, and clean silhouettes that transition effortlessly from the hardwood to the streets.
Channeling retro game-day energy, the court-ready Jersey and Shorts introduce a newly designed PUMA x Represent graphic. Crafted in breathable mesh with contrasting trims, the pieces pay homage to vintage basketball uniforms while maintaining a modern, tailored edge. Complementing these are courtside essentials including a graphic T-shirt and hoodie, bringing bold visual detailing to the championship-inspired collaboration.
Layering options arrive in the form of a coach jacket and matching pants, designed as comfortable warm-up pieces that double as everyday streetwear staples. The result is a collection that feels intentional, versatile, and grounded in basketball culture without sacrificing contemporary style.
Footwear stands at the heart of the drop, led by a reimagined All-Pro NITRO™ 2. Built for performance, the sneaker features responsive NITRO™ cushioning and a lightweight ULTRAWEAVE upper, ensuring explosive energy return and agility. Represent’s design approach is reflected in a clean black-and-white two-tone colourway, accented by subtle logo hits on the heel and tongue.
Adding a nostalgic twist, the low-top Majesty introduces a refined dose of ’80s flair. Classically styled from toe to heel, Represent’s interpretation features a premium suede upper with contrasting heel panels and Formstrip details, blending timeless design with modern street sensibility.
The latest PUMA x Represent collection, including the Majesty sneaker and selected apparel, launches on 17 January 2026 at PUMA.com, PUMA Retail stores, and selected stockists including Shelflife, Archive, and Al Capone.
