PUMA Gears Up for HYROX World Championships with Exclusive Collection Launch

Global sportswear giant PUMA is turning up the heat ahead of the HYROX World Championships Chicago 2025 with the release of its highly-anticipated second PUMA x HYROX collection — designed to help athletes dominate the world’s ultimate fitness race.

Built in collaboration with HYROX and tailored for elite competitors and everyday fitness enthusiasts alike, the exclusive collection debuts at the World Championships on 11 June (footwear only), before launching globally on 19 June 2025.

Performance Reimagined for Race Day

This drop introduces colour-refreshed versions of the best-selling Deviate NITRO™ 3 HYROX and Deviate NITRO™ Elite 3 HYROX, alongside a powerful new apparel lineup made with PUMA’s CLOUDSPUN THERMOADAPT and SHAPELUXE LUXFIT technologies.

From Men’s Pro World Record holder Hunter McIntyre to Women’s Open World Record holder Lucy Procter, PUMA’s HYROX athletes will be rocking the latest collection on the championship stage — showcasing innovation built for peak performance.

“The HYROX World Championships is the pinnacle of the HYROX calendar… and I can’t wait to do that in the new PUMA x HYROX collection,”.

said Hunter McIntyre

Apparel Engineered for Peak Performance

• CLOUDSPUN THERMOADAPT: This premium brushed material provides ultra-soft comfort, with cooling moisture-wicking tech that activates when you heat up and deactivates once you’re cooled down.
• SHAPELUXE with LUXFIT and LYCRA® ADAPTIV: Select women’s items now feature a second-skin feel, adapting to every move and delivering a customised fit.

Key Women’s Pieces:

• Essential tights
• 3” tight shorts
• High-neck bra

Key Men’s Items:

• High-performance training tee
• 2-in-1 shorts
• Sleek hoodie

Footwear Made to Go the Distance

The Deviate NITRO™ Elite 3 leads the charge for elite racers with NITROFOAM™ ELITE, a precision-engineered PWRPLATE, and PUMAGRIP for stability across every station. Built for speed and responsiveness, this shoe is designed to make race day feel effortless.

Meanwhile, the Deviate NITRO™ 3 provides a balanced blend of cushioning and control, making it the perfect training and race partner for versatile athletes.

“The ultimate fitness race requires the ultimate apparel and footwear, and our latest PUMA x HYROX collection delivers,”.

said Erin Longin, VP Run/Train at PUMA

“Together, we’re pushing the boundaries in training gear innovation,”.

added Moritz Fürste, HYROX co-founder

Availability

• Footwear Exclusive Drop: HYROX World Championships Chicago – 11 June 2025
• Full Global Launch: 19 June 2025
  Available at HYROX events, on PUMA.com, HYROX World, PUMA flagship stores, and selected global retailers.

Follow the Journey
Stay connected via @PUMATraining and @hyroxworld for behind-the-scenes content, athlete stories, and product releases. This is not just gear — it’s a race-ready revolution.

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