Penquin Powers Suzuki South Africa to New Heights at 2025 Simola Hillclimb
The 2025 Simola Hillclimb was a thrilling fusion of speed, style, and spectacle — and Penquin was right in the heart of it, once again elevating Suzuki South Africa‘s brand presence to new heights. For the fifth consecutive year, this powerhouse partnership delivered an unforgettable experience that blended motorsport intensity with lifestyle-driven creativity, aligning perfectly with Urban Lifestyle’s celebration of innovation and impact.
From the high-octane roar of engines to the vibrant energy of fans, Penquin executed Suzuki’s event presence end-to-end. Their meticulous planning included travel logistics, accommodation, media hosting, vehicle branding, and on-site operations — all geared to ensure a seamless and stand-out experience.
At the centre of the buzz was Suzuki’s Gasoline Alley Activation: an eye-catching hub of interaction that drew crowds with Swift-branded racing simulators, a custom photobooth, enticing giveaways, and a showcase of Suzuki’s latest models. Branded vehicles — both on and off the track — added to the visibility, sleekly showcasing the Suzuki aesthetic in motion.
Penquin also took Suzuki’s media presence into high gear, supporting Expresso Morning Show’s on-site content team and coordinating a standout RedStar Raceway PR shoot. The brand’s digital channels were in overdrive, with Penquin’s team delivering real-time social media coverage filled with dynamic imagery and authentic fan moments.
“This kind of work takes a full team effort—and our partnership with Suzuki continues to be a true collaboration built on trust, shared vision, and energy. The Simola Hillclimb is a highlight on the motorsport calendar, and we’re proud to bring the Suzuki brand to life in such a high-touch, high-impact environment.”
said Veronica Moleele, CEO of Penquin
With five years of impactful collaboration under their belts, Penquin and Suzuki South Africa have set a new standard for experiential marketing in the motorsport space. Their 2025 Simola Hillclimb campaign wasn’t just an activation — it was a bold statement of what happens when brand, culture, and execution align.
To see more from this iconic campaign, visit www.penquin.co.za or follow Penquin on social media.
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