RIHANNA BRINGS FENTY x PUMA TO LONDON WITH THE CREEPER PHATTY EARTH TONE EXPERIENCE
On the heels of PUMA’s largest brand campaign launch ever, Rihanna joined PUMA in London to celebrate the launch of the FENTY x PUMA Creeper Phatty Earth Tone sneaker. The space was transformed to become an underground garden experience, mimicking the shoe’s natural earth tones and the art of camouflage through grass and other nature elements. Guests enjoyed interactive product displays, magic acts and DJ sets by DJ Skylatylaa, Talia A. Darling and Kim Turnbull.
Notable guests included Rihanna, Aitch, Bianca Saunders, Bree Runway, Dilara Fındıkoğlu, Elarica Johnson, Mawaan Rizwan, Michael Dapaah, Ayra Starr, Cktrl, Ciesay and Tayce.
The exclusive Totally Taupe colourway of the FENTY x PUMA Creeper will drop on 18 April at 6am CAT exclusively at PUMA.com, while the Green Fog and Warm White colours launch on 26 April at 10am CAT on puma.com, PUMA retail stores, Archive , Sportscene , Side Step, Shesha, Office London, Shelflife and Al Capone.
EVENT IMAGERY: Courtesy of BFA
