Dutch denim brand G-Star RAW is launching a unisex capsule tee and sweatshirt collection to celebrate its collaboration with Snoop Dogg. The collection is seen in G-Star’s new worldwide ‘Hardcore Denim’ campaign which features Snoop Dogg in a tongue-in-cheek video called ‘Say it Witcha Booty’.

As a multi-platinum artist, actor, chef, mega-mentor, and all-round living legend, Snoop is simultaneously iconic and accessible, just like denim – making him a true
G-Star original and the perfect partner to collaborate with.

Drawing inspiration from Snoop’s unique sense of style and the G-Star archives, the collection combines oversized, boxy silhouettes with vintage artwork techniques that nod to nostalgia – from groovy ‘70s disco vibes to the iconic West Coast hip-hop scene of the late ‘80s.

Designed with an eye to comfort and durability, the graphic logo tees are crafted from premium 100% organic cotton, while the hooded sweatshirts feature details such as drawstrings for a customisable fit, and kangaroo pockets. Seamlessly mixing influences from the G-Star archives with a modern unisex edge, this is a collection with universal and timeless appeal – like Snoop himself.

The ‘Say it Witcha Booty’ by G-Star RAW capsule collection is available online, visit: www.gstarraw.com.

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Urban Lifestyle is a blueprint of what modern day South Africa is all about. It showcases different lifestyles and how people interact through them. It aims to open up industries to anyone aspiring to change the game, whether by influencing it or recreating how it is viewed.

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