It’s time to show the planet some love. Global sports brand PUMA’s new Down to Earth collection of apparel for men and women was made to inspire eco-friendly practices in our changing world.

Created with at least 30% recycled cotton, apparel pieces are clean and minimal with playful graphics. Styles include the Downtown Graphic Hoodie (R1 499), Graphic Tees (R699), Sweatpants (R1 199) and Shorts (R899) for men and the Downtown Graphic Tees (R599), Sweatpants (R999), Graphic Hoodie (R1 299) and Skirt (R799) for women.

Campaign images feature a unique mural by Copenhagen-based artist Lærke Maria, who took the graphics from the collection pieces and turned them into the unique art piece seen in the background of the images.

The collection will be released this Friday, 20 August 2021 to coincide with the Fridays for the Future founding date: 20 August 2018. On this date, the #FridaysForFuture movement began with Greta Thunberg and other young activists sitting in front of the Swedish parliament to protest against the lack of action on the climate crisis. The group gathered every school day for 3 weeks and social media posts about the movement soon went viral.

Look good, feel good, do good. Get your Down to earth apparel from, PUMA stores, The Cross Trainer, sportscene, Side Step, Shesha, WE ARE EGG, Superbalist and selected retailers.

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Urban Lifestyle is a blueprint of what modern day South Africa is all about. It showcases different lifestyles and how people interact through them. It aims to open up industries to anyone aspiring to change the game, whether by influencing it or recreating how it is viewed.

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