Levi’s(R) launches in Woolworths
Levi Strauss & Co. South Africa today announced that Woolworths will now feature an exciting range of Levi’s® from the world’s leading denim brand.
This is a great opportunity for the iconic brand to partner with one of SA’s leading retailers and help them expand their casual clothing offering with curated seasonal garments from the fashion brand. The Levi’s® fashion selection is sure to draw a younger, aspiring customer who appreciates the quality, values and authentic cool of the original global denim brand.
As always with Levi’s®, it’s about looking stylish in everything you do. Whether at work, at study or, as we’ve increasingly become used to, hanging out at home, Levi’s® fans can expect to find the fits they know and love. For him it’s the 510 Skinny, the 512 Skinny Taper, 502 Regular Taper and shorts. For her she can shop the 700 Series featuring the 710 Skinny, 720 High Rise Super Skinny, the classic 501® in a crop and denim skirts. For the woman with more curves to flaunt, the Curvy Skinny and Curvy Super Skinny will have her covered, providing more room in the hip and thigh without gaping at the waist. These bottoms will all be complimented with a fresh seasonal take on graphic tees, denim shirts, the Red Tab™ Sweats Collection and denim trucker jackets, to name a few.
“In response to our customers’ needs and as part our Fashion strategy to establish ourselves as an authority in select categories, we are very pleased to be able offer our Woolies customers access to a curated and exciting range of iconic Levis products. Both Levi’s® and Woolworths are committed to quality and sustainable sourcing and manufacturing, so there is natural brand alignment that just made sense,”.says Manie Maritz, Managing Director, Woolworths Fashion, Beauty and Home
In their latest brand campaign, Levi’s® is encouraging its fans to buy pieces they love and to wear them for longer. This global ad campaign features an inspiring group of changemakers — Jaden Smith, Xiye Bastida, Melati Wijsen, Xiuhtezcatl, Emma Chamberlain and Marcus Rashford — and speaks to Levi’s® longstanding commitment to making quality clothing that can last for generations, with the passion of six icons and activists working on issues critical to the future of our planet.
The selection of Levi’s® Men’s and Women’s jeanswear can now be found online at www.woolworths.co.za, and will be rolling out over the course of September into the following stores, Sandton, Eastgate, Centurion, Mall of Africa, Menlyn, Clearwater, Loch Logan, Canal Walk, Tygervalley, Somerset Mall, Gateway and Westville Pavilion.