Converse x Pride

This summer, we’re celebrating the journey and joy in finding your pride.

For our sixth annual Pride collection, we tapped a group of All Stars to create a new product collection by and for the LGBTQIA+ community. Inspired by the individual stories of these five All Stars from around the world, each style from the collection features a graphically-driven capsule and campaign that explores the duality of struggle and joy along the journey to self-love. The graphic, featuring jagged mountains that ultimately transition into free-flowing blossoms of joy, unifies the collection. We’ve all been on our own journey, but together we march down the same road with all-out pride.

The details (The Run Star Hike):
This summer, we’re celebrating the journey and joy in finding your pride. Inspired by the stories of All Stars in the LGBTQIA+ community, the Run Star Hike is reimagined with rainbow gradients, rainbow laces, color blocked outsoles and discoverable details hiding inside:

  • Recycled polyester canvas upper
  • Gradient rainbow patch, heel webbing and trim
  • Rainbow colorblocked outsole
  • Rainbow hiker laces
  • ‘FIND YOUR PRIDE’ and ‘WE/US/OURS’ details inscribed on the sockliner and back of tongue
     

The details (Chuck 70):
This summer, we’re celebrating the joy in finding your pride. Inspired by the stories of All Stars in the LGBTQIA+ community, the Chuck 70 is reimagined with a 3D embroidered rainbow road, rainbow gradient ankle patch, translucent rainbow rubber outsole and discoverable details hiding inside:

  • Recycled polyester canvas upper
  • 3D embroidered rainbow road
  • Gradient rainbow star ankle patch
  • Iconic translucent rainbow star rubber outsole
  • Rainbow license plate
  • ‘FIND YOUR PRIDE’ and ‘WE/US/OURS’ details inscribed on the sockliner and back of tongue

The details (Chuck Taylor All Star Low):
This summer, we’re celebrating the journey and joy in finding your pride. Inspired by the stories of All Stars in the LGBTQIA+ community, the Chuck Taylor All Star is reimagined with a Pride graphic that represents the duality of struggle and joy along the journey to self-love, rainbow soles and discoverable details hiding inside:

  • Canvas upper
  • Find your pride graphic screen print
  • Alternating struggle/joy prints that depict the journey to pride
  • Discoverable graphic details represent Trans,Pan and Bi communities
  • Iconic rainbow rubber outsole

The details (Chuck Taylor All Star High):
This summer, we’re celebrating the journey and joy in finding your pride. Inspired by the stories of All Stars in the LGBTQIA+ community, the Chuck Taylor All Star is reimagined with a Pride graphic that represents the duality of struggle and joy along the journey to self-love, rainbow soles and discoverable details hiding inside:

  • Canvas upper
  • Find your pride graphic screen print
  • Alternating struggle/joy prints that depict the journey to pride
  • Discoverable graphic details represent Trans,Pan and Bi communities
  • Iconic rainbow rubber outsole
     

The Converse x Pride will launch online at www.converse.co.za, Superbalist, Archive and Converse stores in Sandton City and Canal Walk from Tuesday, 18 May 2021.

Price Range: R1 299.95- R1 899.95

About Author /

Urban Lifestyle is a blueprint of what modern day South Africa is all about. It showcases different lifestyles and how people interact through them. It aims to open up industries to anyone aspiring to change the game, whether by influencing it or recreating how it is viewed.

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