Sports company PUMA’s new internally curated PUMA x PUMA collection is a mashup of the past and present, made to celebrate the heritage and future of the brand.
PUMA x PUMA looks back at the finest moments, designs and stories from PUMA’s history to create a new culturally relevant and authentic collection. The debut line takes inspiration from PUMA’s football legacy, using the classic 1968 KING boot as the centerpiece. The PUMA KING has become an icon in football – worn on pitch by the likes of Pelé, Eusébio and Maradona – and sportswear, thanks to collaborations with famous fashion designers like Jil Sanders.
Using original PUMA KING elements, the collection celebrates the icon in a dual gender collection. The menswear is adorned with PUMA KING branding, while the women’s line takes the classic logo and reimagines it into a new PUMA QUEEN concept. This lineup of apparel and footwear features 90’s inspired graphics with modern details like reflective prints and techy trims.
The footwear takes direct design elements from the PUMA KING through stitching lines on padded uppers and a unique detachable tongue construction, featuring the Mile Rider QUEEN (R2 299) and Future Rider KING (R2 199).
The extensive apparel line continues to celebrate the icon behind the collection. The PUMA KING Jacket (R3 299) and Track Pants (R1 699) in black and the PUMA QUEEN Jacket (R1 999) and Track Pants (R1 399)in white offer timeless tracksuits with concept branding. The PUMA KING Jersey (R1 199) features a graphic all over print with the KING graphic reflective print on the front in a dryCELL fabric made to wick moisture away.
Dub yourself PUMA royalty and cop the PUMA x PUMA collection now from PUMA.com and at PUMA Select stores.