PUMA and L.A. based streetwear brand R H U D E are releasing a new shoe together as a continuation of the recent co-branded collection, inspired by motorsports and infused with R H U D E‘s minimalistic designs and colors. 

The PUMA x R H U D E Cell King is a classic made with purpose, reinterpreted to be worn as a street statement. Taking inspiration from the original 1968 PUMA KING, the leather upper features football inspired stitching and a removable tongue piece with the debossed R H U D E logo. A silky suede formstripe and a vintage-looking midsole with Cell technology complete this unique silhouette. The colour palette stays true to R H U D E’s aesthetics, giving a vintage feel to the shoe.

Rhuigi Villaseñor founded R H U D E in 2015 with the vision to create designs that are a cross of effortless, minimalistic styles and streetwear. The brand aims to rebel against a disciplined environment by creating clothes that express raw experiences.

The PUMA x R H U D E Cell King, retailing for R2799, drops on PUMA.com and at PUMA Select Cape Town and Braamfontein on 5 September.