STREETWEAR EVOLUTION: PUMA X THE HUNDREDS

Sports company PUMA has joined with community-powered streetwear brand The Hundreds to debut a new line of footwear, apparel and accessories. Inspired by the transformation of streetwear over the last three decades, ‘The ‘90s Cliques’ collection features bold graphic-driven pieces with heavy colour blocking. Garments can be broken down into four key styles: preppy, jock, party crew and 20/20.

The PUMA x The Hundreds Windbreaker (R1 999) rocks a plaid print that would look at home at any 90’s concert, with a half-zip neckline and welt pockets. The 20/20 crew is represented by the RS-Pure x THE HUNDREDS (R2 399) shoe, which merges past and present sneaker trends with a monochromatic black camo print and a suede Formstrip. The new line also incorporates the Performer Mid (R2 399) and Leadcat (R899), with a look tailored to reflect each clique.

California-based The Hundreds was founded in LA in 2003 by Bobby Kim and Ben Shenassafar. It is a classic streetwear brand and a media platform dedicated to global street culture. Their guiding focus, people over product, is also the main force behind the PUMA x The Hundreds collaboration. By exploring the progression of ‘90s street style over time, designers got a chance to create products for the consumer of today as well as tomorrow.

Pick you clique with the PUMA x The Hundreds collection – available on PUMA.com or from PUMA Select Cape Town and PUMA Braamfontein.

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Urban Lifestyle is a blueprint of what modern day South Africa is all about. It showcases different lifestyles and how people interact through them. It aims to open up industries to anyone aspiring to change the game, whether by influencing it or recreating how it is viewed.

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