8 March – 22 March
Luxury finds a bold new expression as Maison Martell, the cultural residence of the world’s oldest cognac house, prepares to open its doors in Johannesburg this March 2026. Conceived as an immersive destination rather than a traditional venue, the experience reimagines French cognac heritage through a distinctly South African creative lens—inviting guests to step into a world where culture, craftsmanship, and collaboration converge.
A Cultural Residence, Not Just a Venue
Each Maison Martell installation is designed to reflect the creative pulse of its host city. In South Africa, the residence will unite leading voices across culinary arts, music, fashion, and design, transforming the space into a living showcase of contemporary influence rooted in heritage. From chef-led collaborations and intimate musical performances to bespoke tastings, art-driven installations, and design-focused encounters, every detail is curated as a limited-time cultural moment—crafted to be experienced, remembered, and shared.
Every room within the residence is intentionally created for discovery, turning a visit into a collectible journey of sensory and artistic expression. Here, luxury is not defined by spectacle but by presence, intention, and the lingering memory of refined experiences.
Slow Luxury in a Fast City
According to Tintswalo Baloyi, Category Director: Prestige & High Energy at Pernod Ricard South Africa, the philosophy behind the residence aligns naturally with the country’s creative economy. Martell’s values of time, patience, and craft meet South Africa’s spirit of collaboration and cultural influence—creating a space where guests are encouraged to slow down and experience luxury with intention.
Designed as a deliberate pause from the city’s relentless rhythm, Maison Martell embraces the concept of slow luxury through long lunches, late dinners, meaningful conversations, and precisely crafted cocktails. The result is an atmosphere where depth replaces excess and time itself becomes the ultimate indulgence.
Save the Date
The Johannesburg chapter of Maison Martell will run from 8–22 March 2026 at Montecasino, with access intentionally limited to preserve intimacy and exclusivity. Only a select number of tickets will be released each day, ensuring a rare and memorable luxury encounter for those who attend.