Midrand resident Jerome Govender is the proud new owner of a brand-new Kia Sonet worth R289,995, following the exciting conclusion of Jacaranda FM’s ‘Kia or The Cash’ promotion in partnership with Kia South Africa.

The three-week integrated campaign kept listeners on their toes from 07:00 to 19:00 daily, with clues revealed on-air, across Jacaranda FM’s social media platforms, and through on-the-ground activations. Participants guessed what was hidden in the boot of the car via WhatsApp, with one lucky entrant called live each morning. If the guess was correct, they faced the ultimate choice: claim a guaranteed cash prize or take a chance at winning the car.

The campaign generated over 1.1 million entries, demonstrating significant listener engagement and the effectiveness of combining creative storytelling with interactive mechanics.

Vuyani Dombo, Managing Director at Jacaranda FM, said:

“At Jacaranda FM, we pride ourselves on creating tailor-made campaigns that don’t just reach audiences, they actively engage them. ‘Kia Or The Cash’ is a perfect example of how we combine compelling storytelling with the power of our diverse audience ecosystem, and smart mechanics to deliver measurable results for our partners.”

Jerome Govender’s win concluded three weeks of suspense, marking another successful example of Jacaranda FM’s strategy to deliver impactful campaigns that connect brands with audiences and provide measurable returns on investment.

The ‘Kia or The Cash’ promotion highlights the growing role of integrated radio and digital marketing in engaging listeners, generating excitement, and creating memorable brand experiences.