Locrate Presents Live Jive: A Celebration of Music, Culture & Community in Soweto

Locrate Market is back, and it’s bigger, bolder, and more electrifying than ever! Live Jive—more than just a phrase, it’s a movement. It’s the rhythm of the township, the pulse of creativity, and the sound of live music bringing people together eKasi. On 06 April 2025, Locrate, in collaboration with Johnnie Walker and Smirnoff, proudly reintroduces its signature experience after a transformative journey of reinvention.

A New Chapter for Locrate Market

Since its inception in 2014, Locrate Market has been a cornerstone of local entrepreneurship, culture, and connection. Now, it returns with a fresh perspective—staying true to its roots while embracing growth. The market continues to showcase a curated selection of local artisans, mouthwatering food, and high-energy performances to create an atmosphere unlike any other.

A Family-Friendly Soweto Experience

This year, Locrate Market evolves into an inclusive, family-friendly space, welcoming attendees of all ages. In partnership with Lebo’s Backpackers, visitors can explore the best of Soweto through immersive experiences, including:
✨ My Weekend in Soweto guided tours
🌙 Nightlife adventures
🚲 Scenic bike rides
🎶 The unmistakable Locrate Market Vibe

What to Expect

The highly anticipated Live Jive lineup will be announced soon, promising a dynamic showcase of live performances that will get the crowd moving. Guests are encouraged to bring their own camp chairs and picnic blankets for a relaxed yet energetic atmosphere. However, cooler boxes and weapons are strictly prohibited to maintain a safe and enjoyable environment for all.

This is more than just a market—it’s a cultural movement. Come for the music, stay for the full Soweto experience, and rediscover the magic of live performance.