Stay True Sounds x Shelflife Collab: A Celebration of Art, Fashion, and Music

2024 marks another milestone for Shelflife as the iconic Cape Town brand celebrates 18 years of championing culture, creativity, and collaboration. True to its ethos of working on projects they love, Shelflife’s main collaboration for the year is with Stay True Sounds, a label that has long been a partner and kindred spirit in its passion for music and community. This highly anticipated collaboration is a fusion of art, fashion, and music, with the talented Ashes57 lending her artistic genius to the project. Renowned for her contributions to underground culture, Ashes57 brings a fresh edge to the collection and campaign, making it a dream partnership for both brands.

The Capsule Launch

The Stay True Sounds x Shelflife collaboration kicks off with a launch event at the Shelflife Store in Cape Town. This intimate celebration at the store’s café promises a vibrant evening of camaraderie, limited-edition apparel and accessories, and a toast to shared ideals. With space limited, the event is designed for friends, family, and the extended Shelflife community.

• • Date: Friday, 6 December 2024

• • Location: Shelflife Store, Shop 5, The Barracks, 50 Bree Street, Cape Town City Centre

• • Time: 19:00 – 22:00

• • Entry: Free (First Come, First Served)

The Afterparty

Following the capsule launch, the festivities continue with a massive afterparty at Lido Bar in Modular, one of Cape Town’s premier venues for electronic dance culture. Known for hosting top-tier techno events, Modular provides the perfect stage for a night of unparalleled music and energy. The lineup features some of the best names in the scene, including Atmos Blaq, Beatsbyhand, Sio, and Stay True Sounds’ founder, Kid Fonque.

• • Date: Friday, 6 December 2024

• • Location: Lido Bar, Modular, 13 Prestwich St, Cape Town City Centre

• • Time: 22:00 – 04:00

• • Entry: R130 pre-sale tickets available here (21+ only)

Line-up:

• • Atmos Blaq

• • Beatsbyhand

• • Sio

• • Kid Fonque

This collaboration is not just a celebration of Shelflife’s journey but a testament to the power of shared vision and community. With art, music, and fashion at its core, the Stay True Sounds x Shelflife collab is set to end the year on a high note for fans of underground culture. Don’t miss the chance to experience this iconic collaboration firsthand!