Earth Day, 22 April is globally recognised as a demonstration of support for the environment, and now more than ever, all of us have a responsibility to protect the planet. Taking care of the Earth deserves more than one day or a month of recognition. FitFlop & Trenton Footwear are celebrating Earth Month by creating awareness through offering activities that can really make a difference.

For Earth Month, FitFlop & Trenton are launching their #ECOSTEPUS Social Campaign where they will be partnering with a number of sustainability influencers to create awareness about eco-consciousness and practicing more eco-friendly habits. The campaign will also include product giveaway opportunities through FitFlop South Africa’s social media platforms.

Throughout the campaign Trenton stores will also be running a CSI initiative, where they will be collecting shoes for a local charity. Customers will have an opportunity to participate and make a difference by dropping off their gently worn shoes at a Trenton store near them and be rewarded with a 10% discount voucher off their next in-store purchase.

“For us, every day is Earth Day. We are dedicated to our mission to make the environment more accessible, relatable, relevant, and connected to the lives of everyone.”

Kirsten Goosen, Digital Marketing Manager & Visual Merchandiser at Trenton South Africa says

More and more people are becoming environmentally conscious especially when it comes to fashion and looking for brands that implement eco-friendly practices and using recycling materials. Finding shoes that are both stylish and sustainable can seem overwhelming, but FitFlop has made this their core ethos with their chic, minimalist and clean designs.

With the aim to bring biomechanically engineered shoes to comfort-seeking women and men around the world, FitFlop’s main goal is to achieve carbon neutrality as this is something they consider beneficial to their commitment to the environment.

FitFlop remains committed to forever incorporating sustainability into everything it does – from product design to development, from manufacturing to consumption and recycling. Through eco-consciousness, FitFlop continues to spearhead responsible innovation so that the future of the planet can be more sustainable for the coming generations.