Union-DNM SS22 Collection Launch

In celebrating our self-starters who aim to make it anywhere they find themselves; Victoria Yards in Johannesburg was brought to life with the launch of Union-DNM’s SS22 Collection.

The evening hosted by media personality Tino Chinyani on the 15th of September gave guests a sneak peak inside the latest Union-DNM collection and set the tone for what guests can expect from the brand for the warmer months. Titled ‘Join, Unite, Rise’, the show featured looks that attract the brave, the free-spirited, the bold and the confident – those powered by the strength of a collective and the belief in better.

Founded on the principle of MADE BETTER; UNION-DNM is distinctively designed and crafted – combining premium denim with best quality materials to present a brave, bold collection that challenges the ordinary and thrives on change.

The brand prides itself in celebrating the self-starters and the “becomers” who are fueled by positivity and the desire to live more with a “make it anywhere” attitude.

The evening went beyond the showcase of the latest collection as in addition to the fashion show guests experienced sounds of Union-DNM ambassador Bilal Da DJ, Deniece Marz and Deji on the decks. Accompanied by a live performance by jazz and funk band The Charles Gené Suite.

Union-DNM is available in select Markham and Relay Jeans stores or online. Consumers can also shop the latest collection at their newly opened stand-alone stores in Canal Walk, Cape Town and Mall of the North in Polokwane. Additional stores are planned for opening during the later part of the year.

UNION-DENIM. ENGINEERED FOR LIFE.
JOIN. UNITE. RISE.