Dickies has reached its century milestone and turns 100 years old.

A rebrand to show the growth and evolution of the brand is the most important way to commemorate this significant milestone.

In the 1990s, Dickies workwear made its way into the hearts of many South Africans. More specifically, amapantsula. As the years went by, South Africans came to realise that Dickies didn’t only make clothing for amapantsula, it makes clothing for us all – the skateboarder, the dancer, the creative and the accountant. Dickies is not about the clothing but about the person in the clothing; it represents their passions, experiences, dreams and most importantly their stories.

With this rebrand, Dickies Africa has taken on more of a cleaner and sleeker aesthetic; bringing the brand closer to its international family – blending the two as one.

Dickies aims to blend the local and international family as one, allowing for continuity and consistency throughout the brand as a whole community.

Shop online today and get 30% off.  Use code: Dickies30 at checkout.

Join Dickies for the new and exciting journey

https://www.dickies.co.za/