NEVER PRESS PAUSE ON PLAY: HIT THE COURT IN STYLE WITH THE NEW PUMA x 2K COLLECTION

Global sports company PUMA and global videogame publisher 2K today revealed a new collab which includes the latest addition to the Court Rider franchise: the PUMA Court Rider 2K. The new shoe boasts a showstopping design with vibrant colours and playful vibes that’s perfect to hoop on court in reality and virtually in NBA 2K21, the latest title in the best-selling NBA 2K videogame series.

The Court Rider 2K features a full-length Rider foam midsole engineered for ultimate comfort while the full-coverage rubber outsole and dynamic lacing system provides athletes with support and stability for a better performance.

Starting June 2, NBA 2K21 gamers can suit up their MyPLAYERs in the new PUMA x 2K collection. As a special added surprise to loyal fans in the U.S., PUMA and 2K are rewarding the first 21 players who selected a PUMA endorsement deal in their MyCAREER journey, with a pair of the Court Rider 2K to sport on the real court.

In addition to the Court Rider, the PUMA x 2K collection also includes short sleeve and long sleeve T-shirts with the PUMA Hoops mascot and a dual-colored hoodie with a bold 2K21 graphic. The collection ranging from R699 – R2399 will launch June 21st on PUMA.com and at select retailers.

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Urban Lifestyle is a blueprint of what modern day South Africa is all about. It showcases different lifestyles and how people interact through them. It aims to open up industries to anyone aspiring to change the game, whether by influencing it or recreating how it is viewed.

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