ADIDAS LAUNCHES SIYA KOLISI T-SHIRT DESIGNED BY LOCAL CREATOR
adidas SA has launched a once-off Siya Kolisi celebration men’s t-shirt, designed by a local designer through an adidas youth empowered platform known as ntwrkarea3. The designer was selected through a competition on the platform which offered an open brief to create a design that represents Siya’s story of his rise to success. With over 250 entries received over a period of two weeks, Siya personally chose the winner of his t-shirt design. The winner was awarded with a R20 000 cash prize from adidas and the top three finalists were awarded bursaries by Red & Yellow Creative School of Business.
The competition mechanic used an open-source design approach offering emerging and established artists the platform to be creative and authentic. At the core of this approach is a belief in the talent and ability of young creators in South Africa who continue to push the boundaries of design and creativity.
Shop the Siya Kolisi celebration tee at adidas.co.za and at adidas Performance stores at a retail price of R399. A portion of the sales will be donated to The Kolisi Foundation. Follow ntwrkarea 3 Instagram page to engage with more creator inspired content.