Representing the UK Sneakerheads, Mike Pairs breaks down some of the sneaker terminology and answers some

One of South Africa's favourite funny men , the multi talented Jason Goliath joins Kim Jayde

Leading global technology brand OPPO entered the South African market in October with the promise to open the

On this episode Kim Jayde & @imsimplyb chat about the common misconception that women need men

The Amstel Master Sessions is a 4-part online music series that takes you, the music lover,

In celebration of the recently launched ZX 2K BOOST adidas Originals creators Shekhinah, DJ Lag and

Founder of Sneaker Exchange and Grade Africa, Zaid Osman is a true OG in the South

The Amstel Master Sessions is a 4-part online music series that takes you, the music lover,

Hot off the back of the highly successful single, Eve, South Africa’s favourite House band has

adidas and Beyoncé proudly reveal the second product offering in their partnership with the adidas x

Reebok is announcing an apparel capsule collection with Polish streetwear brand, MISBHV. The line is a

PUMA and creative artist collective KidSuper Studios launched a debut streetwear collaboration in September 2020. To

Kickin' it with Kim Jayde is a new web-series that brings together a diverse group of

The Amstel Master Sessions is a 4-part online music series that takes you, the music lover,

Over the last few years Kim Jayde's love for all things fashion,  sneakers and entertainment have

The Amstel Master Sessions is a 4-part online music series that takes you, the music lover,

OPPO believes that you should be out living your life and not hanging around waiting for

Every now and then a special artist emerges - young, brimming with talent and complete with

Global sports company PUMA has announced a new partnership with creative director and iconic image maker,

The album was co-produced by musical icon and  Verzuz co-founder Timbaland, Niniola's long-time collaborator Sarz (Beyoncé, Drake)

The month of October has been declared Mental Health Awareness Month in South Africa, with the objective of not only educating the

Throughout time, Converse's iconic "All Star" sneakers have adopted as a means for expression around the

International Rapper and Producer Nasty C announced the release of his first documentary film created in

Six months after the kick-off of RADAR, Spotify’s emerging artists program, and 2 billion+ streams later, Spotify is launching a global

Global sports brand PUMA and KidSuper Studios will release their first collaboration this week. The collection

Tommy Hilfiger, which is owned by PVH Corp.  [NYSE: PVH], announces its Fall 2020 global campaign,

Vans, the original action sports brand and global advocate for creative expression reveals the final installment of

Professionally Melanie Ramjee is an acclaimed South African publicist over a space of 18 years. Currently

Raymnd NoTypo and PrimeTheGifted is two names that you will see together quite a lot as

On the Mic is a new musical show on Urban Lifestyle where we get artists to

TRACE is the #1 international urban music channel. TRACE Urban & TRACE Africa gives a unique

In tandem with the launch of the Classic Leather Legacy, today Reebok announces the “Write Your

The Pretoria born DJ who’se real name is Oupa John Sefoka, is a co-owner of the

Donovan Chad Mansoor (born 16 April 1993), but known as Chad da Don, is a

On the Mic is a new musical show on Urban Lifestyle where we get artists to

Fang Darhythm (real name Hlalefang Nomganga)is popularly known for being one half of The Rhythm Sessions duo, as well

M-Net, the MultiChoice Group's flagship channel on DStv Premium, has acquired the rights from The Walt Disney Company

Eastern Cape born and Cape Town schooled Kyeezi has always had a passion for basketball, and

On the Mic is a new musical show on Urban Lifestyle where we get artists to

Where can we start with Acoustiq Assassins? Acoustiq Assassins is an acoustic, African pop and soul

Samora Mangesi was born and raised in Mdantsane, in East London. He knew that he wanted

PUMA has released The Unity Collection, a unisex collection of apparel, footwear and accessories, to celebrate

On the Mic is a new musical show on Urban Lifestyle where we get artists to

Sir LSG (real name Lesego Sefako) began his career as a DJ in 2006 whilst studying

A dynamic, versatile and devoted young actress with a passion for storytelling. Having achieved an honours

Sports company PUMA has released the new RS-2K – a shoe with a design that blends

Catch the interview we did with DBN GOGO on #UrbanLifestyle IG Live where we talked about

Lockdown in South Africa has bred numerous innovations, but none have been as effective in providing

Catch the interview we did with Mr Jazziq from Jazzidiciples on #UrbanLifestyle IG Live where we

Catch the interview we did with Mpho Sebina from Botswana on #UrbanLifestyle IG Live where we

Catch the interview we did with Kgadi Mothotse from Kgadi Mothotse Media Group on #UrbanLifestyle IG

Catch the interview we did with Njabulo from Soweto Finest on #UrbanLifestyle IG Live where we

Sports company PUMA has joined with community-powered streetwear brand The Hundreds to debut a new line

Catch the interview we did with Costa Titch on #UrbanLifestyle IG Live where we talked about

It's exciting times for anyone and everyone that appreciates good music. With that said, Jst Sako's

Acoustiq Assassins is on a roll this year. They started of the year by releasing Running

Tune into House Trace this long weekend for another long weekend, and the 3rd instalment of

It has been more than 3 months since Soweto Finest, released their hit track "Tikoloshi".

Trace TV in partnership with Universal Music Group and Waltz Music, will be bringing the house

Building on a long, credible identity defined by innovation and progressive living, Africa's leading beverage can

The Rhythm Sessions, in collaboration with NuTown Soul, bring you a brand new offering from their

Hot on the heels of the release of his debut single, On The Edge, Fynite has just

Sports company PUMA has teamed up with the BA Fashion course at London-based design school Central Saint

Chocolate Milk & Cookies Productions (CMC) is a 100% black owned Production House founded in 2007.

South Africa’s leading bubblegum, Chappies,  with its iconic Did you know facts is now bringing you

From the creative minds of Justin Bieber and director Michael D. Ratner, this is the

The Game is a culmination of stories shared confidently by South Africans who have found themselves in

American romantic-crime drama Queen & Slim is the perfect Valentine's Day date movie. Billed as a

Chicago rapper Twista got together in Los Angeles with a talented team of writers and

Kid Fonque has become a vital part of South African electronic music and club culture over

Teyana Taylor is a natural-born star. Born and raised in New York City, the singer,

Durban - Socialites and fashion lovers eager for the 2020 Vodacom Durban July on Saturday

From the creative minds of Justin Bieber and director Michael D. Ratner, this is the exclusive

On Thursday, global sports company PUMA officially announced a multi-year partnership with Grammy-winning artist J.Cole with

South African hiphop artist Riky Rick together with some of SA’s finest talent shut down the

Last year August Sio release her debut album "sbtxts". Now she has decided to release a

Since its inception, adidas’ iconic Superstar shoe has stood for those who aren’t afraid to stand for

African entertainment and music consulting company, Geobek Entertainment is pleased to announce and introduce you to a new

Sometime last Year Acoustiq Assassins release they Nomakanjani EP and which it features tracks like "Running".

Volkswagen South Africa's VIVOnation is back.  This year, the two-day music and lifestyle festival will be

The Cape Town International Comedy Festival is the largest Comedy Festival in South Africa. It’s re-launching in 2020 for

Let's recap to the year we all had in 2019. The question is we don't know

The all-inclusive Bacardi Holiday Club adds fire to its already lit lineup for the 2020 Carnival edition

Today,adidasRunning reveals the adidas Ultraboost 20 in partnership with the International Space Station (ISS) U.S. National

adidas today announces that it expands the 4D range with a new reflective ALPHAEDGE 4D running shoe. 

Watch as Bonang Matheba receives her 'African Influencer of The Year Award' at E! People's Choice

The Joburg Film Festival, brought to you by MultiChoice, will kick off its six-day celebration of

adidas today announces that it expands the 4D range with a new reflective ALPHAEDGE 4D running shoe. 

adidas Originals introduces an updated Home of Classics pack including the most celebrated timeless style; the Supercourt, a

Now this is how to launch a car. Read more on what happen at the event

SOWETO STAND UP!!! As Soweto Finest blesses us with the presence of Rap Lyf artists

adidas Football has revealed an exclusive Ultraboost shoe in partnership with Manchester United. The shoe is inspired by

TRACE throw the ultimate street bash South Africa has ever seen at Disoufeng in Meadowlands,

DIESEL celebrates the launch of their new SS19 collection and campaign aptly called “Enjoy Before Returning”;

Women rise up and be heard! “Don’t Forget Yourself” – this is the literal translation of

“It worked. Everything we did worked”. Those are the words of one of South Africa’s latest

Last night saw the Savanna Comics' Choice Awards, an unequalled celebration of African comedy excellence, mark its

Are you ready for the biggest turn-up experience with the hottest artists, live performers and DJs

The latest adidas Originals OZWEEGO silhouette features elements from a key 90s style and includes signature adiPRENE

Maria Taylor laces up to host a new video series for adidas called Running With. In the

Today, adidas Originals confirms it is partnering with gaming superstar Ninja, first revealed in an adidas Originals hack

Pharrell Williams launches Now Is Her Time, a campaign aimed at female empowerment across the world

The DStv Delicious International Food and Music Festival is mixing even more spice into their star-studded

TRACE, the first destination for the latest urban and afro-urban celebrity news, music, lifestyle, entertainment and

Maria Taylor laces up to host a new video series from adidas called Running With. In the

TRACE Amapiano winner, Pro Monate, has finally dropped the music video to his hit single and

Maria Taylor laces up to host a new video series from adidas called Running With. In each

Today, adidas announces new colourways of Ultraboost 19 as Creators around the world celebrate the performance and cultural

In partnership with Savanna Premium Cider, Chatz Connect, Kaya FM 95.9, Channel24, Sound Stylists and Stageworks

For Spring/Summer2019, Levi’s® partners with Netflix’s hit series Stranger Thingson a capsule collection that will include

The 2019 edition of Castle Lite Unlocks experience has evolved into a two-day experience encompassing everything Hip-Hop in

Even now you still don't know who is Zwelakhe "Zee" Tshabangu is? All we got to

adidas unveils the Don’t Rest Primeknit LUX bra, a premium first of its kind sports bra, created

Soweto’s Finest is an entertainment group that specializes in events , choreography , live performances aswel

Towards the end of 2018, South African rapper and producer Riky Rick announced his own festival,

Hosted at the iconic 1 Fox Street venue in Johannesburg, the party was packed with

Collaborating with famed Argentinian-Spanish visual and kinetic street artist Felipe Pantone, the Ballantine’s True Music Series

Saturday, 15 December, marked the start of the summer party season for dance and house music