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Russian Bear to Crown the King of Kicks with R300 000 Sneaker Vault
22 November 2025 All day
RUSSIAN BEAR TO CROWN THE KING OF KICKS WITH AN EXCLUSIVE VAULT WORTH R300 000 IN SNEAKERS
Award-winning vodka brand, Russian Bear, is ready to crown a new royal — after months of curating an exclusive Sneaker Vault packed with collectables, rare finds, limited editions, and timeless classics.
The wait is finally over. The vault is stacked, and it’s about to be unlocked.
On 22 November 2025, Level Three in Kramerville, Johannesburg will transform into the throne room of sneaker culture, as Russian Bear Vodka hosts the ultimate showdown — crowning Mzansi’s King of Kicks.
Three finalists will go head-to-head for the crown, competing for a vault worth R300 000 in sneakers — a prize that cements their place at the top of South Africa’s vibrant streetwear scene.
In partnership with YFM, Russian Bear has spent months searching for the country’s boldest sneakerheads — those who live, breathe, and wear self-expression. After weeks of on-air battles, sneaker showcases, and fan votes across Mzansi, it all comes down to one night, one vault, and one crown.
“This isn’t just about sneakers, it’s about expression, culture, and confidence. The King of Kicks experience will be an unforgettable, invite-only celebration — a night where music meets sneaker culture and legends are made.”
says Siviwe Mgolodela, Senior Brand Manager at Russian Bear
Sneaker culture is more than just about the drip — it’s identity, hustle, and the power to stand out. Through King of Kicks, Russian Bear continues to back the bold and ignite the streets with creativity, confidence, and style.
Russian Bear King of Kicks — Let’s kick it to the NEXT LEVEL.
🏆 Prize: Sneaker Vault worth R300 000
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