If your skincare routine stops at your jawline, NIVEA is here to change that.
The beauty giant is shaking up the body care game with the launch of its Limited Edition Extra Bright Body Serum Range, proving that the same ingredients we obsess over in our facial skincare deserve a place in our body routine too. Think glowing skin, smoother texture and a brighter-looking complexion, all without adding a complicated new step to your day.
To celebrate the launch, NIVEA hosted an elegant media luncheon at Ukko Restaurant in Bryanston, where media personalities, creators and beauty lovers got an exclusive first look at the collection. But the real showstopper? A beautifully restored 1964 Mercedes-Benz Cabriolet rolled onto the scene, turning heads and perfectly capturing the campaign’s message: timeless beauty with a modern twist.
Adding even more star power to the campaign are South African personalities Lerato Nxumalo and Ntando Rambani, who embody confidence, authenticity and effortless self-expression. Their message is simple: glowing skin isn’t reserved for your face anymore. Your body deserves that same level of attention.
Let’s be honest. Most of us have spent years investing in facial serums packed with powerhouse ingredients like Vitamin C, Niacinamide and Glutathione, while the rest of our skin gets a quick layer of lotion before we’re out the door. NIVEA is challenging that habit by bringing skincare science into body care, making premium ingredients part of your everyday routine.
The new Limited Edition Extra Bright Body Serum collection is formulated to help tackle dull-looking skin and uneven skin tone while delivering healthy-looking radiance in as little as seven days.
Here’s what’s inside the glow squad:
Extra Bright C&A Vitamin Body Serum
Perfect for anyone chasing an even skin tone and a dewy finish. Powered by Retinyl Palmitate, Niacinamide, Glycerin and Vitamin A, it helps reduce the appearance of dark spots while locking in moisture and offering UV protection.
Extra Bright C&E Vitamin Body Serum
Need your skin looking fresh, plump and healthy? This formula combines Vitamins C and E with Niacinamide and Glycerin to hydrate while enhancing your natural glow. Plus, it includes UV protection to keep your skin looking its best.
Extra Bright C&AHA Skin Renewal Serum
If smoother, brighter skin is the goal, this one’s calling your name. Packed with AHA, Vitamin C, Shea Butter and Glycerin, it gently exfoliates while deeply moisturising for skin that feels as good as it looks.
“For generations, NIVEA has been part of South Africans’ daily body care routines. With Extra Bright, we’re introducing a new layer to that routine by bringing skincare-inspired ingredients into body care in a way that feels simple, effective and accessible,”
says Angela Nxumalo, Brand Manager for NIVEA South Africa. She adds that today’s consumers want more than basic moisturizing. They are looking for targeted skincare benefits that fit seamlessly into their everyday rituals.
Whether you’re chasing that lit-from-within glow, looking to even out your skin tone or simply upgrading your self-care routine, NIVEA’s latest launch makes a convincing case that body care has officially entered its skincare era.
The Limited Edition NIVEA Extra Bright Body Serum Range is now available at selected Clicks stores nationwide.
