South African runners will have a once-in-a-lifetime opportunity to get their hands on the adidas Adizero Adios Pro Evo 3, the fastest and lightest marathon racing shoe ever created by adidas.
The Adizero Adios Pro Evo 3 has already achieved legendary status internationally, selling out within minutes of its release. Designed as adidas’ first official sub-2-hour marathon shoe, the revolutionary racer represents the pinnacle of performance innovation for elite athletes and ambitious runners alike.
Breaking New Ground in Marathon Performance
The Adizero Adios Pro Evo 3 is the culmination of three years of intensive research and development. Engineered with the ambitious goal of becoming adidas’ first sub-100-gram race shoe, it weighs an average of just 97 grams in a sample UK size 8.5.
“Our goal was two digits on the scale, with better performance than we’ve ever had.”
According to Stephan Scholten, Vice President of Product at adidas, the mission was simple:
The Evo 3 is also 30% lighter than its predecessor and delivers 1.6% more running economy, offering athletes a significant competitive advantage over marathon distances.
Game-Changing Technology
At the heart of the Adizero Adios Pro Evo 3 are several breakthrough innovations:
Next-Generation Lightstrike Pro Evo Foam
The shoe features adidas’ lightest and most responsive foam to date. Lightstrike Pro Evo is nearly 50% lighter than previous iterations while delivering exceptional cushioning, propulsion and energy return through its 39mm stack height.
Revolutionary ENERGYRIM Technology
The all-new ENERGYRIM system integrates carbon technology with the midsole foam to deliver optimised stiffness, stability and propulsion. This innovative design reimagines energy return and efficiency, setting a new benchmark for marathon supershoes.
Ultra-Lightweight Upper
Inspired by kitesurfing sail technology, the stripped-back upper offers a barely-there feel while providing precise support. Every component, from the laces to the stitching, has been refined to deliver marginal gains that matter on race day.
Continental™ Rubber Outsole
Strategically placed Continental™ rubber in the forefoot provides dependable traction at high speeds without adding unnecessary weight, ensuring runners maintain confidence and grip throughout their race.
A Historic Moment for South African Runners
“This shoe represents the future of marathon racing, and bringing it to the Sanlam Cape Town Marathon Expo gives local runners the chance to experience one of the most advanced performance innovations in the sport right now,”.
said Tom Brown, Senior Brand Director at adidas South Africa
The arrival of the Pro Evo 3 follows a remarkable period for adidas’ Adizero franchise. Since launching in September 2023, the range has contributed to three world records, more than 30 major road race victories, six World Marathon Major wins, seven national records and an Olympic record.
adidas athletes have continued pushing the boundaries of endurance running, with Sabastian Sawe and Yomif Kejelcha both breaking the sub-two-hour marathon barrier and Tigist Assefa becoming the fastest female marathon runner of all time.
Limited Availability
The adidas Adizero Adios Pro Evo 3 will retail for R9 999. The adidas Hyperboost Edge will also launch alongside the supershoe at R4 499.










