G-STAR Reintroduces G-Shape Denim to South Africa
Confidence injected into raw innovation
G-STAR proudly reintroduces its iconic G-Shape denim to the South African market, putting cutting-edge stretch technology and unapologetic spirit at the center of fashion once again.
The G-Shape
Crafted to sculpt and support, the G-Shape denim is designed for women who move with purpose and confidence. Tailored with a high-rise, super skinny fit, it flatters a smaller waist and fuller hips, eliminating waist gapping and enhancing natural curves.
The silhouette features a curved high back rise and a waistband that wraps seamlessly around the hips, offering a flawless, empowering fit. Engineered with G-STAR’s unique stretch fabric, the G-Shape enhances comfort while maintaining structure—showcasing the brand’s constant drive for denim innovation.
The Tastemakers
To celebrate the South African launch, G-STAR has partnered with three trailblazing women who embody the bold, confident spirit of the G-Shape:
- Robyn Agulhas (@robyn_sinchui) – Cape Town stylist and founder of Japanese-inspired streetwear label SinCHUI (@sinchui_), known for her heritage-rich, futuristic designs. A Design Indaba Emerging Creative of 2020 and Scouting Menswear Winner, Robyn merges culture and innovation effortlessly.
- Pamela Mtanga (@pamela_mtanga) – TV presenter and entrepreneur, celebrated for her fearless approach to style and beauty. Pamela’s influence spans generations, inspiring women to embrace confidence and push boundaries.
- Jamie-Lee Domburg (@jamie_domburg) – Cape Town radio personality on Heart 104.9 FM and TV host, Jamie-Lee is an advocate for body positivity and self-expression. Her vibrant energy and community influence bring inclusivity to the campaign.
Together, these women redefine what it means to wear denim in South Africa, proving that the G-Shape is more than fashion—it’s a statement of empowerment.
The G-Shape denim is now available in stores and online at g-star.com.