Under Armour Launches UA HALO: A New Era of Footwear Innovation

Under Armour Launches UA HALO: A New Era of Brand Expression

Under Armour is stepping boldly into a new chapter with the launch of UA HALO, a footwear collection that redefines the brand’s design philosophy from the ground up. More than just performance shoes, UA HALO represents a holistic approach to balance, symmetry, and functionality—where aesthetics and performance meet seamlessly.

At the core of this collection is a significant design evolution. For the first time in Under Armour’s history, the brand’s iconic double-arch logo is no longer just a badge of performance and innovation. Instead, it becomes an integral structural element of the shoe itself, delivering stability, balance, and support with every stride. This functional design is paired with UA’s HOVR superfoam, ensuring powerful energy return and superior impact absorption for athletes of all levels.

“Every element of UA HALO, from the embedded double-arch logo to the symmetry of the silhouette, was created to reflect a deeper sense of balance, purpose, and performance. It’s not only about how the shoe looks, but how it moves with the athlete, how it supports them, and how it expresses who we are as a brand.”

Yassine Saidi, Chief Product Officer at Under Armour, explains:

The debut UA HALO collection includes the UA HALO Racer and Runner shoes, along with complementary apparel. Athletes and enthusiasts can shop the collection at Under Armour stores nationwide or online at www.underarmour.co.za.