Levi’s® and Nike Unite Icons of American Culture in New Air Max 95 Collaboration

Two titans of American fashion and culture, Levi’s® and Nike, have teamed up once again in a bold new collaboration that redefines the intersection of streetwear, sportswear, and denim culture. This time, the spotlight shines on one of Nike’s most revered silhouettes — the Nike Air Max 95 — reimagined through the lens of Levi’s® iconic denim craftsmanship.

Slated for release on 10th July, the new Levi’s® x Nike collection pays homage to both brands’ enduring legacies, seamlessly blending Levi’s® signature materials with Nike’s innovative design language. The collaboration marks a milestone in sport and fashion history, pushing boundaries while staying true to its roots.

Three New Takes on an Icon

At the heart of the collaboration are three premium iterations of the Nike Air Max 95, each constructed with Levi’s® 14-ounce denim and customized with exclusive design elements:

• White/Ecru: A clean combination of Ecru denim and matte white, finished with a gum sole. This colorway evokes a timeless, casual vibe — perfect when paired with worn-in Levi’s®.
• Black: A sleek, monochromatic take featuring black denim for bold, everyday style.
• Denim: The classic indigo-dyed edition mirrors the mid-to-light wash tones of the accompanying apparel collection, complete with a matte navy sole and subtle fabric contrasts.

Each sneaker features Nike’s OG “Big Bubble” Air Max unit, delivering signature cushioning, while unique co-branded details like Levi’s® Red Tab under the Swoosh, red shank branding, and dollar bill print insoles add layers of heritage and exclusivity.

Elevated Apparel Complements the Footwear

The collection also introduces two standout denim pieces:

• The Levi’s® x Nike Trucker Jacket, inspired by the classic Type II fit, features off-white chain-stitching, selvedge detailing on the inner placket, and a large Nike Swoosh embroidered on the back.
• The Levi’s® x Nike Baggy Jean, with a roomy fit and sneaker-friendly leg opening, features mid-wash denim and custom co-branded leather patches in brown.

Both pieces offer a fresh take on timeless silhouettes, updated to complement the energy of the Air Max 95 and rooted in Levi’s® authentic craftsmanship.

Celebrating Culture and Creativity

The campaign features hip-hop artist Larry June, WNBA star Paige Bueckers, NFL rookie Keon Coleman, and designer Daniel Buezo, each embodying the cultural fusion that defines this collaboration.

“In collaboration with Nike, we set out to craft an immersive experience that celebrates the shared legacy and forward-thinking spirit of both brands. By integrating our signature denim into one of Nike’s most iconic silhouettes, we’ve created a seamless fusion of sport and lifestyle.”

said Leo Gamboa, VP of Collaborations at Levi’s®

The Levi’s® x Nike collection drops on 10 July, 2025, and will be available at:

• Levi.co.za
• Levi’s® V&A Waterfront
• Levi’s® Sandton

Don’t miss this historic union of sneaker culture and denim legacy — a bold tribute to innovation, identity, and timeless American style.

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