Reebok Drops Official Trailer for Netflix Docuseries Power Moves – Premiering 4 June

Reebok Announces Official Trailer Drop for Netflix Docuseries Power Moves
New Series Premiering 4 June Gives Unfiltered Access to the Brand’s Bold Comeback Led by Shaquille O’Neal and Allen Iverson

Reebok is making headlines with the release of the official trailer for Power Moves, a six-part docuseries premiering exclusively on Netflix on 4 June 2025. Produced in collaboration with Jersey Legends and The Intellectual Property Corporation, the series offers an unfiltered look into Reebok’s high-stakes return to basketball culture—helmed by legends Shaquille O’Neal (President of Reebok Basketball) and Allen Iverson (Vice President).

A Comeback Built on Legacy and Leadership

Power Moves pulls back the curtain on Reebok’s inner workings, documenting its modern transformation under a powerhouse leadership team. With camera access stretching from Boston headquarters to courtside strategy sessions, viewers witness firsthand how one of the most iconic sportswear brands is reasserting its place in basketball and cultural relevance.

This isn’t just about sneakers—it’s about the legacy of legends, the rebirth of a brand, and the power of belief. As Shaq and AI step into executive roles, Power Moves captures how Reebok is rewriting its future through innovation, authenticity, and deep community ties.

Who’s in the Game

The series features appearances from:

• Shaquille O’Neal, President, Reebok Basketball
• Allen Iverson, Vice President, Reebok Basketball
• Todd Krinsky, CEO of Reebok
• Rising star and Reebok athlete Angel Reese
• Key creators and cultural voices helping shape Reebok’s new era

Behind the Scenes Powerhouse

The show is executive produced by Shaquille O’Neal, Colin Smeeton, Mike Parris, Eli Holzman, Aaron Saidman, and Jamie Renberg. It is helmed by veteran showrunner Ian Gelfand, known for his ability to blend high energy storytelling with authentic human insight.

Why It Matters

In a time when sports, fashion, and culture are more intertwined than ever, Power Moves stands out as a must-watch series that reveals how heritage brands like Reebok can reinvent themselves through vision, purpose, and personality.

As Reebok positions itself for a new era in basketball, the world will be watching—starting 4 June.

Don’t miss the premiere of Power Moves on Netflix.
Tune in 4 June 2025, for the ultimate behind-the-scenes ride into Reebok’s bold return to the court—and the culture.