Sensodyne’s New Toothpaste Tackles Cavities and Sensitivity for Just R39.99 in South Africa

In a major step towards improving oral health access, Sensodyne has introduced its new Cavity + Sensitivity Protection Toothpaste in South Africa — combining dual-action benefits at a remarkably affordable price of just R39.99. Known for its expertise in treating tooth sensitivity, Sensodyne now goes a step further, addressing cavities in a way that’s both preventative and accessible to millions of South Africans.

This new launch couldn’t come at a more crucial time. According to the World Health Organisation’s 2022 Global Oral Health Report, nearly 28% of South African adults suffer from untreated cavities in their permanent teeth. Meanwhile, the dentist-to-population ratio sits at a concerning 1.1 per 10,000 people — a reality that leaves countless individuals relying solely on daily brushing to maintain oral health.

“Tooth sensitivity and cavities are not just uncomfortable — they’re early warning signs of deeper dental problems. This toothpaste will help South Africans proactively manage their oral health with one effective, affordable product.”

says Mamabua Molepo, Senior Brand Manager at Sensodyne South Africa

The new Sensodyne formula strengthens enamel, protects against cavities, and soothes sensitivity by targeting exposed nerves — often the root cause of sharp, cold-triggered pain. According to Molepo, this is the first time Sensodyne has combined both of these benefits in one product, responding to growing consumer demand for simplified, multi-functional oral care.

“Many South Africans are juggling discomfort from sensitivity with the anxiety of untreated cavities. With this new product on the shelf, we hope to address both issues — and now, it’s within reach for more families than ever before.”

Molepo explains

The launch also aligns with a broader push to shift South Africa’s dental care model from reactive treatment to proactive prevention. Given the absence of universal dental coverage and high treatment costs, products like this serve as a critical line of defense.

Sensodyne Cavity + Sensitivity Protection Toothpaste is available at leading retailers and pharmacies across the country at a recommended retail price of R39.99.