The Reebok Instapump Fury is celebrating 30 years of groundbreaking technology. Originally launched in 1994, this revolutionary running shoe shattered design conventions, evolved with the latest tech upgrades, and has now resurfaced as a streetwear staple captivating a new generation. To celebrate its 30th anniversary, Reebok has re-released the Instapump Fury 94 in its original colourway, now available in South Africa.

Born from Reebok’s innovative Pump technology, the Instapump Fury introduced an inflatable bladder system that allowed wearers to customise their fit. Legendary designer Steven Smith and senior developer Paul Litchfield’s bold vision and relentless pursuit of innovation culminated in the creation of the iconic Instapump Fury ‘Prototype’. Its cutting-edge technology, combined with its audacious design, set it apart from every other running shoe of its time.

While the Instapump Fury maintains a following globally, its popularity has soared in Asia, particularly in Japan, Korea, and China. The region’s distinct appreciation for bold aesthetics has seen the Instapump Fury transcend its original purpose and evolve from a performance running shoe into a coveted fashion icon.

Now, the InstaPump Fury is back in its original colourway to celebrate 30 years of changing the game. Featuring a laceless design, the Instapump Fury 94 boasts citron accents across the inflatable cage upper, striking red highlights, and a black mesh base. One of its enduring standout features is its Hexalite cushioning. Inspired by the honeycomb—one of nature’s strongest and lightest structures—Hexalite delivers superior shock absorption and impact protection. This technology, four times more durable than traditional EVA midsoles, provides lightweight support to create a perfect blend of performance and style that stands the test of time.

Step into the future of fashion with a nod to the past. The Reebok Instapump Fury 94 is available in-store at Reebok Canal Walk.