Diesel is honored to announce that Damiano David, lead vocalist for the rock band Måneskin, has been named the brand’s first ever global male ambassador.

Known for his on-stage charisma, powerful vocals and distinctive personal style. Damiano defines the Diesel man with his spirit of nonconformity, freedom and inclusivity. In his role of Diesel male ambassador, Damiano continues Diesel’s long-standing connection to groundbreaking music, while representing a new vision of masculinity and gender liberation.

Damiano made his debut with Diesel in May at the 2024 Metropolitan Museum of Art Costume Institute gala, where he wore a full custom Diesel look designed by Glenn Martens. Damiano’s ambassadorship marks the beginning of a creative collaboration, including a forthcoming genderless capsule collection co-designed by Damiano and Glenn Martens launching later this year.