Reebok has announced its bold new unapologetic women’s collection, the Not Made to Be Subtle range, launching in South Africa on today (3 April). This drop is all about bold colours, bold designs, and bold attitudes that smooth, snatch, and sculpt. 

From vibrant neon leggings to sleek contour crop tops, this curve-hugging and colour-loving collection is designed to empower and accentuate.

“We are thrilled to introduce the Not Made to Be Subtle collection, designed to honour and empower all things femininity. Clothing is such a powerful tool of self-expression, and this new collection is built to give her the confidence to move freely and boldly.”

Portia Blunt, Reebok’s VP of Product, says,

These are the bold new women’s styles coming soon:

Women’s Trending Styles: Looking to get on-trend? Whether you want to build a capsule wardrobe, add a touch of femininity to your look, rock 90s fashion, play with neon, or exude quiet luxury, shop the colours, silhouettes and styles of the moment. These are looks not made to be subtle.

Reebok Athleisure: When it comes to women’s trending styles, matching sets are a must-have. Pair your bra to your leggings or bike shorts. Flare leggings are also key for a Reebok athleisure capsule wardrobe—and they also work in a matching set. If you’re going for 90s fashion, shop bold silhouettes with a pop of bright colour.

Reebok Lux: For premium sports bras, leggings, hoodies, bike shorts and joggers, Reebok Lux is the move. Your capsule wardrobe isn’t complete without a few pieces from this comfy and supportive quiet luxury collection. The new Lux Contour styles in neon colours feature shaped seams and supportive contour panels to enhance your curves. Bold femininity is the vibe. 

From neon bursts to sculpting silhouettes, these all-new studio-to-street styles are designed to amplify your boldness and maximise your comfort for the gym and beyond. Shop the Not Made to Be Subtle collection from 3 April at Reebok.co.za or in-store at Canal Walk.