Absolut, the iconic vodka brand known for its commitment to creativity, inclusivity, and the art of mixing, is thrilled to announce the launch of its “Born To Mix” campaign in South Africa. This exciting campaign is designed to inspire individuals of all ages(above 21) and backgrounds, who are open-minded, optimistic, and driven by curiosity, to come together to mix ideas and drinks, respectfully and responsibly.

At the heart of the “Born To Mix” campaign is the celebration of openness, embracing differing ideas, beliefs, diversity, and creative expression to make them better together. As part of this vibrant campaign, Absolut X presents an electrifying series of nighttime electronic dance events, where partygoers will be immersed in high-energy environments filled with some of Mzansi‘s top DJ talent, live performers, entertainment acts, atmospheric lighting, and, of course, SA‘s favourite party spirit, Absolut.

These events will also serve as the perfect stage to introduce Absolut‘s newest cocktails: the Bloody Mary, the Mule, Lemonade, and Vodka Tonic. These cocktails will be brought to life by sassy, energetic, and slightly outrageous personas at Absolut X.

The “Born To Mix” experience will unfold across six of the top venues in South Africa, spanning across Johannesburg, Durban, and Cape Town, promising unforgettable nights for party enthusiasts. The first event will kick off on Saturday, 30 September, starting at 7 pm at the legendary Zone 6 in Soweto, which will include the following artist lineup:

  • Langa Mavuso
  • Nkosazana Daughter
  • Kamo WW
  • Q2K
  • DJ Zinhle
  • Kelvin Momo
  • Jaivane
  • SHAUN1O1
  • Kagiso Mogola
  • Nkuley Masemola
  • K2K
  • Lebzangwana

Earlybird tickets are available, starting at just R49 for a single ticket and R79 for a double, and can be purchased on Computicket or at the door.

“Born To Mix is all about celebrating diversity, creativity, and the joy of coming together through music and cocktails. We believe this campaign will ignite the spirit of unity and open-mindedness among South Africans, and we can’t wait to see the magic unfold.”

Nthabiseng Motsoeneng, Marketing Director, Pernod Ricard South African & Sub-Saharan Africa, expressed her excitement about the campaign, saying,

Join Pernod Richard as thier embark on this exhilarating journey of mixing music, ideas, and drinks at Absolut X‘s “Born To Mix” campaign. For more information and updates, click here